HCL Software is a leading provider of IT solutions and services. The company offers software that is used in a wide range of business sectors - including such demanding sectors as finance, telecommunications and customer service. The solutions in HCL's portfolio were developed by IBM until 2018. It was then that HCLTech, the parent company of HCL Software, acquired the product portfolio offered today by Data Force Group from IBM.

- We have been working with HCL for many years. It is not without reason that we have the status of the most experienced business partner in Poland and Central and Eastern Europe - says Pawel Szulakowski, CEO of Data Force Group. - Together, we can offer our business partners advanced automation and big data systems, taking into account factors such as technological background and data security, he adds.

The close cooperation has also been confirmed by the certification and training that DFG's consultants, analysts and programmers have undergone. Today, they are some of the best specialists in process automation, marketing and data management.

- Our many years of experience have allowed us to develop a unique implementation methodology that, in addition to quickly and effectively adapting the project to changing business needs, also takes into account the specifics of the data centre and the software used by the client - explains Dalius Kubylis, Head of Technology at Data Force Group.

Some of the HCL products most commonly implemented by DFG are Unica Campaign and Unica Interact. The first system allows for the planning and monitoring of marketing campaigns in a cross-channel model (taking into account, for example, email, SMS, mobile applications, websites, social media). The second is responsible for personalising communication based on an analysis of customer behaviour and preferences. Its performance can be monitored through extensive reporting and analytical functions.

Some of the most commonly implemented HCL products by DFG are Unica Campaign and Unica Interact. The first system allows for the planning and monitoring of marketing campaigns in a cross-channel model (taking into account, for example, email, SMS, mobile applications, websites, social media). The second is responsible for personalising communication based on an analysis of customer behaviour and preferences. Its performance can be monitored through extensive reporting and analytical functions.

Data Force also offers other HCL Software solutions. These include:

• Unica Journey - allows tracking every stage of customer interaction - from the first contact with the brand, through the stage of purchase and use of the product or service, to the stage of customer loyalty research.
• Unica Discover - offers advanced tools to analyse user behaviour on websites. E.g. through heat maps, navigation paths, advanced content analysis. The platform also enables personalisation of website content, based on user behaviour data, which significantly increases user engagement and satisfaction.
• Unica Deliver - software to help create mailing campaigns taking into account the preferences of the message recipient, based on their behaviour and needs. Deliver also makes it possible to include dynamic elements in the mailing, adapted to the current knowledge of the recipient.

Using DFG's proprietary solutions (allowing integration of any of the Unica modules with local CRM systems, analytics or data centres) and the system provided by HCL - financial and telecommunications institutions (and others) can analyse the situation of any customer in real time. In this way, it is possible to learn about his or her activities and product habits, and consequently identify the appropriate communication path and offer a customised interaction scenario.

- HCL solutions are particularly valued by our business partners, who point to the broad possibilities of content personalisation and advanced process automation as their overriding value - says Marcin Milczarek, Business Development Manager at Data Force. Among the clients of Data Force using HCL solutions are such brands as Credit Agricole Bank Polska S.A., Liberty Global (in Poland present as the operator of the UPC network) and VECTRA.