More effective data‑based marketing

We have over 15 years of experience in the use of data in marketing. During this time we have completed hundreds of studies of marketing campaigns for leading companies in Poland and abroad. Our team of versatile experts in various fields can offer comprehensive support for communication with

consumers and increasing sales. Our team is one of the most experienced in the market. We know all the top marketing automation and big data tools. The accumulated know-how enables us to quickly implement new solutions and generate excellent results for our Customers.

Over 15 years of experience in analytics, AI and big data in marketing

Management Board

Paweł Szulakowski

A graduate of Electronics and Telecommunications at the Wrocław University of Technology. Manager with 20 years of experience in implementing IT projects for the corporate segment. He has completed many projects for telecommunications, banking, insurance, logistics and public sector clients. He has experience in building the structures of teams implementing projects at the interface between IT and business. Looking for values to stay ahead of the market, competition.

Our clients


We work with the best IT companies, and we know all the top systems available on the market. We keep track of the latest technology in order to advise our customers on the best solutions.

PData Force Group is an IBM Advanced Business Partner. We have been using IBM software for more than 10 years, and we help in its development by reporting feedback and bugs from our customers to IBM. In the implementations and services we provide, we use the following IBM software:

  • IBM Watson Marketing,
  • IBM Campaign, IBM Interact, IBM Marketing Operations, IBM Contact Optimization,
  • IBM SPSS, IBM DB2 BLU, IBM Cognos.

We set-up data warehouses and cloud analytics on the basis of the world’s largest computational cloud, Amazon Web Services (AWS).

In the implementations and services we provide, we use the following components of the AWS platform:

  • Amazon Redshift – cloud-based data warehouse,
  • Amazon Kinesis – real time event processing,
  • Amazon QuickSight – visualization and BI in the cloud,
  • Amazon Machine Learning – cloud-based data mining.

Microsoft Azure cloud enables us to deliver scalable solutions. Data processing, analytics and AI solutions offered by Data Force Group use appriopriete Azure components for highest performance and reliability.

HCL Technologies acquired IBM Watson Marketing software in 2018. HCL Unica is a marketing automation suite designed to deepen engagements with customers and increase conversions with real-time personalization at every customer touchpoint.

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