Data Lakehouse - Microsoft Azure
Data Force Group specializes in analyzing the effectiveness of digital marketing campaigns, increasing conversion rates at every stage of the sales process, boosting order value, reducing returns and complaints, and improving customer satisfaction by optimizing the customer journey. We have experience in implementing such solutions based on the Microsoft Azure Data Lakehouse stack.
Business objective
- Increasing conversion rates at every stage of the sales process
- Analyzing the effectiveness of digital marketing campaigns
- Boosting order value
- Improving customer satisfaction by enhancing their purchasing journey
- Reducing return rates
- Decreasing the number of complaints
Solution's architecture
The architecture we propose leverages the key advantages of modern data warehousing solutions. Among others:
- It is based on concepts from platforms such as Lakehouse and Modern Data Warehouse
- It supports both batch and stream data processing
- It enables alignment with both centralized data solution models and decentralized approaches
- It incorporates Data Mesh for data management and data landing zones
- It ensures unified data governance through Azure Purview
- It applies a semantic data model combined with a high-performance engine for data processing and visualization
- It is fully aligned with solutions and competencies developed in the retail sector
- It ensures multi-level data security
