Omnichannel marketing automation

We develop consistent, multi-channel communication systems for communication with consumers. We integrate online and offline data. The systems we implement identify consumers and offer them personalized messages matching their needs. We are certified technology partners of leading companies, and we implement their software:

  • IBM Marketing Software (Unica) and IBM Marketing Cloud
  • SAS Marketing Automation and SAS RTDM/li>
  • SAP Hybris Marketing

Big data & business intelligence

We analyze massive data sets and draw conclusions useful for business. We visualize complex phenomena and KPIs on intuitive dashboards. We develop thematic data marts describing customer behaviour in terms of omnichannel and processing real time data. Our solutions can utilize cloud computing, such as Amazon Redshift.

Marketing strategy development

We advise on how to derive business value from data, and utilize the latest technologies in marketing and customer service so as to develop the best solutions for a multi-channel dialogue with consumers. We help implement new business processes associated with campaign management in organizations.

CRM, campaign outsourcing and campaign management

We manage the BTL campaigns of our clients. We will develop the goals and the plan, select the channels, create content, perform actions and analyze the results. We will increase customer loyalty and campaign effectiveness by enriching the CRM systems with data from other sources, including big data.

Pre-implementation analysis, IT consultancy and implementations

We get to know the company, its business goals and IT systems. We point out areas for improvement and technological solutions. We advise our customers on the choice of the best IT solutions and we carry out implementations. We configure and integrate systems, train staff and align the processes.

Consulting and training

We support our clients by sharing know-how, training employees and providing advice to high-level executives. We provide training in the business use of the marketing automation tools. Most importantly, we inspire and pass on knowledge to let you determine the directions of innovative changes in your organization on your own.

Scoring, up-selling and cross-selling

We analyze data sets about consumers. We divide them into segments, define the scoring, forecast behaviour and discover trends. We design state-of-the-art, multi-channel programs that build and maintain positive relationships with consumers. We implement mechanisms to improve sales through data analysis and automatic recommendation of products of interest to consumers (Next Best Offer).

Real-time and programmatic marketing

We run campaigns based on current consumer behaviour. By combining continuous data analysis and automated communication we can match your offering to the current needs of a particular person and their selected channel. By using programmatic solutions we display ads where the consumer can be found.

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